Content marketing is a strategic approach focused on creating and distributing valuable, relevant, and consistent content to attract and engage a clearly defined audience. By providing meaningful and informative content, businesses can build trust and credibility with their audience, ultimately driving profitable customer actions.
Business strategy involves the formulation and implementation of major goals and initiatives to guide a company toward long-term success and competitive advantage. It requires a thorough analysis of the internal and external environment, aligning resources and actions to achieve sustainable growth and profitability.